Google Analytics (分析) 課程翻譯：標籤管理的基礎課程1-3

Google Analytics線上課程網址：https://analyticsacademy.withgoogle.com/course05/unit?unit=1&lesson=3

How to develop a tag implementation strategy
如何制定一個標籤運行策略

When developing a tag implementation strategy, we recommend the following steps:

當你要制定一個標籤運作的策略，我們建議以下的步驟：

1. First, decide which of your existing site tags you can more effectively manage in Tag Manager. If possible, we recommend migrating all of your tags in order to manage everything in one place and avoid extra code changes to your website.
   1.第一,決定在你網站上的哪些標籤能在標籤管理器上做更有效的管理。如果可能的話，我們建議遷移所有標籤，以便在同一個位置進行管理，並避免網站上多餘的程式更動。
2. Next, decide what static and dynamic values you’ll want to pass from your website. This could be user data, revenue, booking data, or any other custom information you’ll need to understand user behavior. It’s helpful to think of these in terms of “events” (or user actions) that you want to be able to capture using Tag Manager.
   2.下一步，決定你想要由網站傳輸的靜態或動態值。這可能包含使用者資料、收入、訂單資料，或任何你需要用以了解客戶行為的客戶資訊。思考這些事件(或使用者操作)的週期將對你有幫助，使你可以思考如何使用標籤管理功能獲取資料。
3. Finally, figure out which tags can supply you with the data you need based on the metrics and dimensions in your measurement plan. Your data requirements should map back to your overall business goals, so you know you’re analyzing the appropriate data.
   3.最後，找出哪些標籤在你的測量計畫中-能以指標及維度所設立的標準提供給妳相對應的資料。你的資料需求應該對應你的商業目標總覽，所以你知道你正分析著適當的資料。

For example, The Great Outdoors’ measurement plan requires tracking metrics such as:

例如，The Great Outdoors的測量計畫需要追蹤以下指標：

• Users and Sessions
• 使用者與連線階段
• Revenue
• 收入
• the Average Value of visitors and trips purchased
• 瀏覽人數與已付費旅遊數之平均值
• and Booking Conversion Rate
• 和訂單轉換率
• 
  

We’ll also want to be able to analyze those metrics using different dimensions such as:

而我們也希望能運用不同維度去分析這些指標，例如:

• Traffic Sources
• 流量來源
• Customer Type
• 顧客類型
• Trip Category
• 旅遊類型
• Trip Location
• 旅遊地點
• 
  

To collect these metrics and dimensions, we’ll first use Tag Manager to install The Great Outdoors'Google Analytics “Page View” tag on every page. Additionally, we can track The Great Outdoors'traffic sources using the AdWords conversion tracking tag. We can also target advertising to users that previously visited the Travel Adventures site using the AdWords Remarketing tag.

為了收集這些指標及維度，我們必須先使用標籤管理器去安裝The Great Outdoors的google分析"瀏覽量"在每個頁面上。另外，我們可以使用google AdWords廣告轉換追蹤標籤來追蹤The Great Outdoors的流量來源。我們也可以使用google AdWords廣告再行銷標籤，針對曾經拜訪過Travel Adventures網站的使用者進行廣告推薦。

Developing a tag implementation plan can help you easily figure out what tags to put in Tag Manager, and what data to pass from those tags for marketing and analysis.

制定一個標籤運行計畫可以幫助你更容易地找出那些標籤要放置於標籤管理器，及哪些資料可由標籤傳輸以進行行銷及分析。