Google Analytics (分析) 課程翻譯：標籤管理的基礎課程1-2

Google Analytics線上課程網址：https://analyticsacademy.withgoogle.com/course05/unit?unit=1&lesson=2

The Great Outdoors' measurement plan
The Great Outdoors的測量計畫

Business Objective

商業目標

Drive additional Great Outdoors revenue through travel bookings.

由旅遊訂購來增加 Great Outdoors的額外收入。

Strategy

戰略

Offer a website called “Great Outdoors Travel Adventures” where customers can research, plan, and book outdoor travel adventures.

提供一個名叫 “Great Outdoors Travel Adventures（最棒的戶外旅遊冒險）”網站讓使用者可以尋找方案、加以計畫並訂購戶外旅遊行程。

Tactic: Drive Trip Discovery 戰略:提升旅遊資訊的探勘 The Great Outdoors will drive trip discovery on the Travel Adventure website in order to attract interest from users. The Great Outdoors為了吸引使用者的興趣,將在Travel Adventure網站上提升旅遊資訊的探勘 KPIs (Metrics) 關鍵績效指標(指標) Users and Sessions 使用者與連線階段 The Users and Sessions metrics measure how many users visited and how often they returned to the Travel Adventures site. 使用者與連線階段指標用以測量有多少使用者訪問網站與他們多經常返回這個網站。 Revenue 收入 The Revenue metric is the total dollar amount of trips sold through the Travel Adventures site. 收入指標是-由Travel Adventures這個網站所售出的旅遊行程總金額。 Average Revenue 平均收入 The Average Revenue metric is the average dollar value per trip booked on the Travel Adventures site. 平均收入指標 - 是由Travel Adventures這個網站中預定旅遊行程的單一售價平均值。 Segments (Dimensions) 區隔（維度） Traffic Sources 流量來源 The Traffic Sources dimension can help us understand how users arrived at the Travel Adventures site. 流量來源維度可以幫助我們了解使用者如何來到這個網站。 Trip Location 旅遊地點 The Trip Location dimension can help us slice data by the trip destination such as Switzerland, Puerto Rico, etc. 旅遊地點維度可以幫助我們以旅遊目的地去切割資料，例如瑞士、波多黎各..等。 Trip Category 旅遊類型 The Trip Category dimension can help us slice data by the type of vacation sold such as hiking, skiing, snorkeling, etc. 旅遊類型維度可以幫助我們用度假類型去分割資料，例如健行、滑雪、潛水..等

Tactic: Sell Trips 戰略:銷售旅遊行程 The Great Outdoors will focus on selling trips through the Travel Adventure website to convert site browsers into paying customers. The Great Outdoors將致力於在Travel Adventure 網站上銷售旅遊行程，並轉換網站瀏覽者成為付費客戶。 KPIs (Metrics) 關鍵績效指標(指標) Booking Conversion Rate 預訂轉換率 The Booking Conversion Rate metric is calculated by dividing the number of users who booked trips by the total number of site users. 預訂轉換率指標是-已預訂旅遊的使用者佔網站所有使用者總數的比率。 Revenue 收入 The Revenue metric is the total dollar amount of trips sold through the Travel Adventures site per booking conversion. 收入指標是-由Travel Adventures這個網站中由預訂轉換為付費的旅遊行程金額總數。 Average Revenue 平均收入 The Average Revenue metric is the average sale price of a trip purchased through the Travel Adventures site. 平均收入指標 - 是由Travel Adventures這個網站中已付費旅遊行程的單一售價平均值。 Segments (Dimensions) 區隔（維度） Traffic Sources 流量來源 The Traffic Sources dimension can help us understand how users arrived at the Travel Adventure site. 流量來源維度可以幫助我們了解使用者如何來到這個網站。 Customer Demographics 客戶統計 Customer demographic dimensions like Age, Gender, and Location can help us see what kinds of customers purchased travel packages. 客戶統計維度-像年齡、性別，和所在區域可以幫助我們看看哪些種類的客戶會對於套裝行程進行付費。 Trip Category 旅遊類型 The Trip Category dimension can help us slice data by the type of vacation sold such as hiking, skiing, snorkeling, etc. 旅遊類型維度可以幫助我們用度假類型去分割資料，例如健行、滑雪、潛水..等