Google Analytics線上課程網址：https://analyticsacademy.withgoogle.com/course05/unit?unit=1&lesson=1
Welcome to Google Tag Manager Fundamentals
歡迎來到Google標籤管理器的基礎課程
Introduction
簡介
Hi, I’m Krista Seiden, Analytics Advocate for Google. Welcome to "Google Tag Manager Fundamentals."
Websites often contain snippets of JavaScript code called “tags” that collect information like behavior data, remarketing data, ecommerce, and more. This makes it easy to send information to products like Google Analytics.
網站通常包含了需多Javascript代碼-我們稱之為"標籤"，它收集了許多數據。例如：行為數據、營銷數據、電子商務,甚至還有更多。標籤讓網站更容易發送數據到產品上，例如Google Analytics ( Google分析 )。
But sometimes, a site can have so many tags, that it becomes cluttered and difficult to manage.
但有時候，一個網站可能擁有太多的標籤，使得它變得混亂並難以管理。
Tagging a site also requires some knowledge of coding, and embedded tags can reduce the speed of your site, or even crash it, if they’re not implemented properly. That’s where Google Tag Manager can help.
標籤一個網站還需要一些開發的知識，而崁入標籤可能會降低你的網站效能，若他們沒有被正確地建置甚至可能會讓網站癱瘓。而這些問題就是"Google標籤管理器"可以協助你的部分。
With Tag Manager, you no longer have to add tags manually to a website. Instead, you can use Tag Manager to create Google Analytics, AdWords, or any third-party tags, and specify when they should fire. This simplifies and speeds up the process of tag deployment, and can really streamline tag loading for faster website performance. It can also help you manage different versions of your tags, making you less reliant on developers for changes.
使用標籤管理器，你不再需要手動新增標籤到網站上。相反地，你可以使用標籤管理器去建立一個Google Analytics（Google分析）、Google AdWords廣告或任何第三方標籤，並且定義這些標籤應該在哪些時候觸發。這簡化並加速了標籤建置的過程，並確實的精簡了標籤載入使得網站效能更快速。它也可以幫助你管理不同版本的標籤，減少你在更動時對於開發人員的依賴。
Hi, I’m Krista Seiden, Analytics Advocate for Google. Welcome to "Google Tag Manager Fundamentals."
Websites often contain snippets of JavaScript code called “tags” that collect information like behavior data, remarketing data, ecommerce, and more. This makes it easy to send information to products like Google Analytics.
網站通常包含了需多Javascript代碼-我們稱之為"標籤"，它收集了許多數據。例如：行為數據、營銷數據、電子商務,甚至還有更多。標籤讓網站更容易發送數據到產品上，例如Google Analytics ( Google分析 )。
But sometimes, a site can have so many tags, that it becomes cluttered and difficult to manage.
但有時候，一個網站可能擁有太多的標籤，使得它變得混亂並難以管理。
Tagging a site also requires some knowledge of coding, and embedded tags can reduce the speed of your site, or even crash it, if they’re not implemented properly. That’s where Google Tag Manager can help.
標籤一個網站還需要一些開發的知識，而崁入標籤可能會降低你的網站效能，若他們沒有被正確地建置甚至可能會讓網站癱瘓。而這些問題就是"Google標籤管理器"可以協助你的部分。
With Tag Manager, you no longer have to add tags manually to a website. Instead, you can use Tag Manager to create Google Analytics, AdWords, or any third-party tags, and specify when they should fire. This simplifies and speeds up the process of tag deployment, and can really streamline tag loading for faster website performance. It can also help you manage different versions of your tags, making you less reliant on developers for changes.
使用標籤管理器，你不再需要手動新增標籤到網站上。相反地，你可以使用標籤管理器去建立一個Google Analytics（Google分析）、Google AdWords廣告或任何第三方標籤，並且定義這些標籤應該在哪些時候觸發。這簡化並加速了標籤建置的過程，並確實的精簡了標籤載入使得網站效能更快速。它也可以幫助你管理不同版本的標籤，減少你在更動時對於開發人員的依賴。
Course Overview
課程概觀
This course will walk you through the basics of Tag Manager including developing a measurement plan and a tag management strategy. We’ll discuss how to deploy tags and triggers, and show you how to set up variables that can be reused across your site.
這個課程將引導你完成標籤管理器的基礎知識，包含制定一個測量計畫和標籤管理策略。我們將討論如何部署標籤和觸發器，並展示如何設定一個能在你的網站上重複使用的變數。
We’ll also discuss how you can use the Data Layer, along with variables and events, to pass information from your website into other tools for marketing and analysis.
我們也會討論到如何使用Data Layer(資料層)，隨著變數與事件，將數據由你的網站轉入其他工具去進行行銷及分析。
Finally, we’ll use Tag Manager to set up advertising and remarketing tags. While the course examples will focus on Tag Manager for desktop, the same principles can apply for mobile apps, as well.
最後，我們將使用標籤管理器去設定廣告和再行銷的標籤。這些課程範例將針對電腦版網站做標籤管理，而你可以以相同原理將這些功能套用至行動裝置App上。
We’ll use tagging examples from The Great Outdoors - the world’s leading fictitious retailer of outdoor camping and hiking equipment, sporting goods, and clothing. In addition to their online and retail stores, The Great Outdoors recently launched a new travel website called “The Great Outdoors Travel Adventures.”
我們將使用The Great Outdoors當作標籤使用的範例-它是戶外露營和登山、運動用品及服裝的領導虛擬銷售商。除了他們的線上銷售商店外，The Great Outdoors最近推出一個新的旅遊網站叫做“The Great Outdoors Travel Adventures.（最棒的戶外旅遊冒險）”
This is a site where customers can research and plan travel, as well as book airline tickets and hotel accommodations. The Great Outdoors will need your help using Google Tag Manager to add tags to their Travel Adventures website, and collect data to better understand customer behavior.
這是一個可以協助客戶研究並計畫旅遊的網站，並且能預訂機票與飯店。The Great Outdoors將需要由你協助使用Google標籤管理器去為它們新的旅遊冒險網站增加標籤，並蒐集資料使得它們能更了解客戶的行為。
We’re really excited you’re able to join us for this latest Analytics Academy course and we look forward to your participation!
我們很開心你能加入近期的分析學院，並期待你的參與。
This course will walk you through the basics of Tag Manager including developing a measurement plan and a tag management strategy. We’ll discuss how to deploy tags and triggers, and show you how to set up variables that can be reused across your site.
這個課程將引導你完成標籤管理器的基礎知識，包含制定一個測量計畫和標籤管理策略。我們將討論如何部署標籤和觸發器，並展示如何設定一個能在你的網站上重複使用的變數。
We’ll also discuss how you can use the Data Layer, along with variables and events, to pass information from your website into other tools for marketing and analysis.
我們也會討論到如何使用Data Layer(資料層)，隨著變數與事件，將數據由你的網站轉入其他工具去進行行銷及分析。
Finally, we’ll use Tag Manager to set up advertising and remarketing tags. While the course examples will focus on Tag Manager for desktop, the same principles can apply for mobile apps, as well.
最後，我們將使用標籤管理器去設定廣告和再行銷的標籤。這些課程範例將針對電腦版網站做標籤管理，而你可以以相同原理將這些功能套用至行動裝置App上。
We’ll use tagging examples from The Great Outdoors - the world’s leading fictitious retailer of outdoor camping and hiking equipment, sporting goods, and clothing. In addition to their online and retail stores, The Great Outdoors recently launched a new travel website called “The Great Outdoors Travel Adventures.”
我們將使用The Great Outdoors當作標籤使用的範例-它是戶外露營和登山、運動用品及服裝的領導虛擬銷售商。除了他們的線上銷售商店外，The Great Outdoors最近推出一個新的旅遊網站叫做“The Great Outdoors Travel Adventures.（最棒的戶外旅遊冒險）”
This is a site where customers can research and plan travel, as well as book airline tickets and hotel accommodations. The Great Outdoors will need your help using Google Tag Manager to add tags to their Travel Adventures website, and collect data to better understand customer behavior.
這是一個可以協助客戶研究並計畫旅遊的網站，並且能預訂機票與飯店。The Great Outdoors將需要由你協助使用Google標籤管理器去為它們新的旅遊冒險網站增加標籤，並蒐集資料使得它們能更了解客戶的行為。
We’re really excited you’re able to join us for this latest Analytics Academy course and we look forward to your participation!
我們很開心你能加入近期的分析學院，並期待你的參與。
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